First Friday Radio Spots

This project showcases my expertise in broadcast copywriting, commercial advertising development, and editorial supervision for community-focused marketing campaigns. Featured work includes monthly 30-second radio spots promoting the Adrian Downtown Development Authority's First Friday shopping events, designed to drive local commerce and community engagement.In my editorial role, I provided comprehensive script development and supervisory oversight, transforming the project into a practical learning opportunity for upper-division public relations students. My process involved strategic messaging planning, broadcast standards compliance, and detailed editorial guidance to ensure student-developed content met professional radio specifications and client objectives while effectively promoting the shop-local initiative.