Nonprofit Strategic Plans- PRSSA Bateman Projects

provided executive oversight and strategic direction for a collaborative "Junior/Senior" agency model. My role focused on managing senior leadership teams, auditing research-driven campaigns, and ensuring the seamless implementation of multi-platform communication strategies.

Strategic Planning & Project Leadership:
Integrated Health Advocacy Campaign (Lymphoma Research): * Market Research Oversight: Directed a comprehensive research phase, supervising students in conducting original market analysis to identify awareness gaps in the young adult demographic.
Strategic Partnerships: Managed B2B outreach and coordination with local healthcare organizations to integrate Lymphoma Research Foundation (LRF) resources into community health networks.
Campaign Implementation: Led the execution of a multi-channel social media awareness strategy grounded in the initial research findings.
Digital Literacy & Media Relations (News Literacy Project):
Content Strategy & Narrative Branding: Supervised the production of a TikTok narrative short series, coaching the team on translating complex concepts (news literacy) into engaging, short-form video storytelling.
Publicity & Media Outreach: Audited the drafting and distribution of professional press releases aimed at the Adrian College community and regional media.
Interactive Engagement Implementation: Directed a gamified social media campaign, including a news literacy trivia contest, to drive audience participation and measurable knowledge retention.