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The Christian Family Centre 2018 Spin-A-Thon for Diabetes
Project type
Promotional Content Centre Spin-A-Thon for Diabetes
Date
Spring 2018
Location
Adrian MIchigan
Directed comprehensive public relations campaign management and brand strategy for The Centre's annual Spin-a-Thon fundraising event. Led cross-functional team through complete campaign lifecycle including creative development, media production, press release distribution, broadcast advertising, and multicultural marketing initiatives. Delivered integrated marketing communications across print, radio (WVAC 107.9 FM), digital, and social media platforms while managing video production, photography direction, and bilingual content development to maximize community engagement and event sponsorship.
