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Adrian First Friday
Project type
Adrian First Friday Event Promotion and Branding
Date
2018
Location
Adrian Michigan
Successfully spearheaded the rebranding and promotional efforts for the city’s monthly First Friday events, focusing on digital presence and stakeholder synchronization.
Key Leadership & Branding Initiatives:
Cross-Platform Social Media Management: Directed Facebook and Twitter strategy to drive community engagement and increase foot traffic for downtown merchants.
Operational Streamlining: Engineered a customized Google Form ecosystem to automate business participation, significantly reducing administrative friction and ensuring data accuracy for promotional materials.
Stakeholder Communication & Advocacy: Established a private digital hub (Facebook Group) for local business owners, providing real-time updates and strategic reminders. Served as a core contributor to monthly DDA committee meetings, translating marketing data into actionable event insights.
